14/05/2024
During lunch today, Anouk Focquet and Sofie Deprez gave an online session on how to maximise the potential of customer data in a data protection compliant manner. The webinar was enthusiastically received by companies from various countries, who greatly appreciated the practical session.
During the webinar, the following topics were covered: the basic rules for direct marketing, contacting prospects, double opt-in, personalized advertising, sharing customer data within a group, and the use of customer data after a merger or acquisition.
A second (free) webinar on a hot data protection topic will be organised in the second half of 2024. Stay tuned! In the meantime, feel free to share your preferences for potential topics for this next webinar with us.
Do you also have questions about customer data, or about other data protection topics? Do not hesitate to contact our data protection experts, Anouk Focquet (anouk.focquet@faros.eu) and Sofie Deprez (sofie.deprez@faros.eu).